Swatch Men's YOS413 Quartz Stainless Steel Leather Bands Brown Dial Chronograph Luminous Watch price

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List Price: $195.00
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In the mid-1970s, the Swiss watch industry was inside midst of its worst ever crisis after facing stiff competition from Japanese-made brands. The Swatch brand was published in 1983 with all the original Swatch quartz watch, a slim plastic timepiece with only 51 components that combined high quality with a highly affordable price. Today, after sales that could reach over 200 million watches, the Swatch Group is continuing to grow to include brands including Omega, Longines, Rado, Mido, and Pierre Balmain at exactly the same time as the initial Swatch brand. The name "Swatch" is frequently misconstrued as being a contraction with the words "Swiss Watch," but Nicolas Hayek, Chairman from the Swatch Group, affirms that the original contraction was "Second Watch."

Swatch being innovative and unique, be noticeable from the crowd with this mens watch. It just isn't just a good looker which has a black dial and chronograph, it is functional and pleasing for the eye. 30 meters (100 feet) water resistant. This Swatch watch has a brown leather strap and a stainless steel casing. As always Swatch represent great value for money and will not look out of date.



Quartz movement
Case diameter: 47mm
Chronograph
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